Ain’t it tough to attract and impress event guests nowadays? You wish to be creative but also ought to consider keeping a professional image at all times.
No worries as we’ve gathered 5 brilliant corporate event ideas we’ve seen to date that can make your event guests go wow.
Learn more about the ways in which leading corporate brands engage attendees in a fun, interesting corporate environment and how you can customise each idea to fit your organisational goals.
But first, here’s a quick preview.
5 Corporate Event Ideas To Steal
- Temporary Rebranding – PizzaHut
- Time Capsule – Louis Vuitton
- Virtual Festival – Beauty Brands
- Conference – Lazada
- Live Stream – WESG
Temporary Rebranding For Your Corporate Event
Mention “Pizza Hut”, what comes to your mind?
3, 2, 1… It’s its brand’s melty-stretchy-gooey cheese pizza and of course its iconic red logo.
Oh man, you are so outdated that you haven’t known about its green logo!
In accordance with the launch of its new WhatsApp ordering service, known as Pizza Hut Whatsapp EasyOrder, Pizza Hut Malaysia temporarily changed its iconic red-coloured logo to green.
Garnering over 3,000 likes from Facebook users in a day, this special logo got people losing their mind and some humorously joked and lively discussed.
In short, changing your branding colours or introducing a special logo in commemoration of a corporate event is like giving your organisation a fresh lick of paint.
This sudden change from the signature can spark interest and raise intrigue in the public and employees, whilst staying totally on brand.
Time Capsule
A lot of people seem to have a distaste for history. Yet, history is not boring, it’s the way you learn or tell a story that makes it so.
Louis Vuitton’s Time Capsule exhibition in Suria KLCC last year was a solid proof.
Started out in Hong Kong, LV’s Time Capsule had been to Bangkok, Berlin, Singapore, Dubai, Melbourne, Jakarta, Taipei and more, bringing people from all walks of life to time travel through its brand history, without applying any charges.
Chance comes once in a blue moon to have LV craftsman working on the signature Petite Malle in front of the public’s very own eyes. Not to mention, the four aspects of the House that presented a timeline of landmark moments LV has evolved through the past 160 years.
Create your own version for your attendees and employees to look forward to your next milestone and make history at the corporate event by creating a time capsule.
Virtual Festival
Why have one when you can have EIGHT?!
Fashion businesses, especially, are hit hardest this year as the COVID-19 pandemic forces physical store closure, leading to many renowned brands cancelling orders and worst, filing for bankruptcy.
In a bleak economy, the luxe division of L’Oreal organised Malaysia’s first-ever Virtual Beauty Festival on Facebook, bringing in 8 luxury beauty brands like Lancôme, Biotherm, shu uemura, Urban Decay, IT Cosmetics, Kiehl’s, Giorgio Armani Beauty and YSL Beauty, hosted by international beauty experts and local celebs.
This unique innovative digital corporate event was a whole success, seeing an estimated total of 355k viewers throughout this 12-hour show.
Also, it managed to engage with their customers with exceptional beauty experiences and expert interaction at the comfort of their homes, not forgetting an entire day of exclusive deals, giveaways and so much more.
Hence, a popular business event idea is to hold a festival centring on a specific topic via the virtual platform.
This could be a festival about anything from internal team building event and business partner meeting or external event like a new product or service launch of your company, a reminder advertising of your organisation.
Conference
A conference is generally understood as a networking event for people within the same sector or industry, to gather, discuss or engage in some common interest or topic.
Yet, it is not a chitchat or chillax session, where people just come in for some small talks or shared drinks. Conferences give the opportunity for people of the same interest to connect and learn from one another’s business ideas on a more formal level.
With that, in order to make your corporate conference from yawn to yay, take Lazada WeCommerce 2019 as your reference. From its venue selection to its speakers’ profile, there was nothing to complain about.
Hosted in Malaysia International Trade and Exhibition Centre, this corporate event environment was already a win. Though the agenda was scheduled back-to-back, this leadership summit gave attendees a fruitful yet memorable experience.
It excited the industry by bringing together experts from both retail and e-commerce across the region to share about the latest business trends as well as showcase how modern retail technologies and practices are able to transform people’s lives for better.
Live Stream
Corporate Hybrid event has grown in popularity over the last few years in Malaysia.
At the beginning of this year, the World Electronic Sports Games (WESG) 2019-2020 Asia Pacific Final, a.k.a the largest esports event in the world, took place in its hybrid way in Sunway Pyramid Convention Centre.
Sponsored by Astro Malaysia, the final was also simulcasted live on eGG Network (Astro CH880), in addition to accepting physical attendees on the event site. People could also catch the event live stream on Facebook, Twitch and Douyu.
On the other hand, through live streaming, your corporate event will get to attract more viewers or virtual guests for those who can’t make it but still want to benefit from the keynote or influential speakers.
Bring your own unique corporate event idea to life with Evenesis
Whether you are trying to organise a stunning conference, seminar, gala or a product launch – we hope that you have found inspiration in creating your own unique corporate event.
If you’re as excited as we are about how an event management software can help in your upcoming corporate event, you can get started right here.
We can make your dream corporate event comes true. Grow your business with Evenesis today!
