With so many seminars and conferences in the market today, how will your conference event be able to attract attendees for a successful event? Conference events are mostly attended by people in business related industries, associations or even government and NGOs. A conference can be targeted at no less than 800 to 2000 attendees but the success in attendance depends primarily on the content in the agenda or program. Event management companies have it tough to keep content fresh and interesting for optimum attendance at their conferences.
What you need to create great content that sells attendance at a conference
It is without a doubt that the more distinguishable your content, the higher the demand for attendance. A reputation for exclusive content will keep your attendees coming back for more.
1. Understand the needs of the target industry – leveraging on the match between your target audience and exclusive content is what sets it apart from other conferences. Choose a suitable subject matter that correlates to the target industry and find the right issues to highlight in your content.
2. Researching trends in most discussed topics – a good place to start looking for hot topics of discussion and trend spotting is surprisingly on LinkedIn and other social sites. These are places where you can keep a track of subjects that are of interest to people and applying this to your conference and providing very exclusive insight for these trends.
3. Key presenters – that have knowledge of the industry you are targeting. Your attendees would be interested in authoritative personalities who will be your key speakers in the conference. These key presenters can help you develop content that is new, relevant and crucial to the industry and the more popular the speaker, the higher your attendance rate.
4. Present speaker interviews – most organizations are more prudent in sending personnel out for conferencing events unless there is something they can learn or ideas they can use to increase productivity or marketing results in the company. Having interview sessions with key speakers prior to your event will provide attendees with an idea of what to expect if they attend your event.
Keeping track of your event planning for a conference as well as all the content material and ideas can be easily accomplished with an event management solution. Keeping your event organized is just as important as the content you provide. Since it is now a trend for event Malaysia companies to be organizing numerous conferences, it will greatly help their tasks with an event solution provided by a good event management system especially when keeping track of conferencing materials.
