All events are successful in their own rights. However, being an average success and a super success are two different categories. Needless to say that the latter will have a bigger piece of the business pie eventually when the reputation spreads across the community. Every organizer will strive to be the best in their industry and maintaining a great track record can become quite a challenge.
Elements of difference
So what is the element that helps differentiate a good event and a great event? Are these event organizers super men with Picasso or Rembrandt types on their team or are they just ordinary people with fantastic organizing skills behind them? The surprising answer would be that in most cases than not, they are just ordinary people like you and me. Their passion for being unique and meticulous is what drives them to out-perform their competitors.
Once you know this, it is not so disheartening and you know that you too can have an opportunity to hold great events. So what are the things that you need to look into, in order to be a great event organizer that can produce the same or even better results than your competitors? Below are a few pointers that you can use as a checklist to ensure that you too can out-perform:
- Details – be very meticulous with details in all your events. Since organizing an event is a big thing, it is easy to overlook the small things that matter. One of it is a personal touch. Clients will always be more appreciative when they know that you took extra care. One such item is to ensure that even small things like an invitation card personalization is well handled. The more details you look into personally the more likely your event will be a great one.
- Communication – this does not mean just being on the phone or writing long emails. Communication means how you put your ideas and words across to get people to understand what you want. The ability to effectively communicate means that less mistakes will be made on your original concept and some of your team members may even have better ideas how to get things done if they know exactly what you want. The closer you get to your conceptualized plans in material form, the more you can see if you need to make changes and adjustments along the way to making it perfect as a set up for the event. This holds true where themes are based heavily on prop design, music and lighting.
- Design work – create designs concept and themes that are possible to construct. Some designs may be common but you can use your creative flair to give it a twist of originality. You need to have good knowledge of the types of materials, latest prop construction methods and lighting as well as good sound techniques at your finger tips so that you can create easily formed settings that are unique.
The systematic approach
Being creative is one thing and being systematic is another. As an event organizer you would know that there are many stages involved before the final presentation. Event management is all about event planning and the successful execution of the work order. The crucial item is the time constraint as you are working within a time frame and a dateline.
Part of the process to a successful and great event is keeping organized. Having an event management system at your disposal is one way to manage the tasks at hand. An event management solution can help you organize and keep track of all the things you need to do. A good event solution should also be mobile and applicable on any handheld device aside from a laptop as you are always on the move. It should also be able to have a feature that can enable task sharing among your team members, or a sort of work flow tracking. Therefore, you may be an event Malaysia organizer reading this or from abroad, the bottom-line is being different and greatly successful with your events. Put all these methods together and ensure every step of the way you minimize mistakes and have a cohesion in your planning and team organizing. Be creative and off course, have a ball of a time!The difference between a good event and a great event in event management
