WIEF #iEmPOWER Women Drive: A Way Forward in Halal Economy

Involving women in the halal economy has proven to be a good move. There are multiple effects across all segments in the industry that create a formidable network of women entrepreneurs. Thus, giving them further access to new alliances to drive the halal economy. The current growth forecast for the global halal industry is worth around USD3 trillion due to newly created halal economy segments such as pharmaceuticals, tourism, banking and financial services for women. This development encourages women to venture into halal entrepreneurship. The idea is to capitalise on 252 million women entrepreneurs globally to drive innovation, product development and creativity in enlarging the halal economy ecosystem to become a bigger player within the global economy. Hopefully, this will simultaneously bridge the economic sectoral gender divide.

This session will discuss:

• Challenges and marketing strategies for halal products
• Potential and access to the global halal market
• Branding awareness and management
• Goals to lead the halal economy
• Digitalisation and sustainability in halal economy

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